ChatBot solutions from LoHi Park Media come in two flavors: Facebook Messenger and Drift Conversational Marketing.
Consumer-based businesses will likely find advantages in the Facebook Messenger platform, especially if targeting mid-age to family audience. The Messenger Bots are integrated tightly with the Facebook Ads platform that allows businesses to buy ads that directly open a Messenger Bot that builds your list. The other advantage hidden under the platform is the ability to send out scheduled broadcasts to your list. This is far more direct than just posting a message on your Facebook page and hoping that your followers see it.
B2B businesses would want to consider using the Drift platform that is configured to work for businesses that are selling to businesses especially those selling through online presentations and demos, as Drift has an integrated scheduling system built into the chatbot platform.
Are we done there? How about the B2B/B2C Hybrid solution for businesses that want to target vendors or answer consumer questions away from the sharing features of Facebook, but still want to address their consumer marketplace benefits off Facebook via content sharing and sales updates? That was a long question, but it is needed to handle the added complexity of two-sided business models